Kent Bridgeman - Senior Level Copywriter

Key Stats

1M+

words written and published for clients
in the past four years

3x

MarCom Awards Platinum & Gold winner,
three years running

Deeply experienced in

B2B Tech · Healthcare · Insurance

Cannabis · Nonprofit

Kent Bridgeman - Senior Level B2B Copywriter

B2B has a reputation for being bland. Kent Bridgeman has spent 15+ years proving otherwise.

As a Senior Copywriter and Editor at Blue Star Design, Kent specializes in transforming complex, technical, and niche subject matter into clear, compelling marketing content that drives real results. From technology and healthcare to manufacturing, cannabis, and nonprofit, he brings both strategic thinking and editorial craft to every project, whether it's a high-converting landing page, a thought leadership piece, or a full content marketing program.

Kent's work doesn't just read well, it performs. He's earned multiple MarCom Platinum and Gold Awards, helped clients build scalable content libraries, and contributed to measurable growth like a 4× increase in website traffic for a brand repositioning effort. His approach blends audience empathy, data-driven storytelling, and a sharp eye for brand voice.

Based in the Greater Chicago Area, Kent also writes with an eye toward the future, optimizing content for both traditional search and AI-driven discovery in an ever-shifting digital landscape.

When he's not wrestling a deadline, you'll find him deep in a brick-sized fantasy novel, experimenting with a new NYT recipe, or rewatching National Treasure with his wife.

Get in touch

Featured Articles

Explore a featured selection of my writing work below.
Adherex Packaging •

Pressure-Sensitive Adhesive (PSA) Tape

When a tape fails, it is not just an inconvenience to an end user; it can also damage the relationship between the customer and the distributor. But more often than not, it’s not so much that the tape has failed. Often, the tape has been applied to a situation it was not engineered to handle.


Understanding which tape is ideal for each application can help you advise clients and keep them from purchasing the wrong tape for a particular purpose. Part of that knowledge involves understanding the...
Blue Star •

Marketing Through Mergers and Acquisitions - Blue Star

There’s a moment after an acquisition closes when the expectation is deceptively simple: start marketing.


The problem? The foundation isn’t there yet. No finalized brand architecture. No aligned messaging. No org chart that anyone fully agrees on. But the business is moving, and marketing has to move with it.


This scenario is more common than most companies admit. McKinsey research on mergers and acquisitions (M&A) integration found that marketing was meaningfully involved before close in...
Adherex Specialty Materials •

Highlighting the Properties and Applications of Nylon 6

In manufacturing, finding the right material can make all the difference between a slowed supply chain and improved production speeds. Each efficiency gain directly correlates to the bottom line. As such, Adherex material specialists are tasked with knowing different substrates inside and out, so we can advise our clients on how to implement various materials and processes best.Recently, our team has achieved significant client success with nylon 6 (building on decades of experience in this spac...
McGowan Wholesale •

Navigating the 2026 Intoxicating Hemp Ban

The 2018 Farm Bill effectively launched a new golden age of hemp products. Since the bill took effect, hemp has grown into a nearly $30 billion industry. But in November of 2025, Congress passed a law that ended the longest government shutdown in history. However, in that bill is a provision that greatly impacts the hemp industry and threatens more than 300,000 jobs nationwide.


The new provision sought to close the intoxicating hemp “loophole” that many businesses have used to explore and pro...
Blue Star Design •

The Creative Hive Mind: Intelligence built across time and teams - Blue Star

There’s a buzz happening in boardrooms and budget meetings right now, and it goes something like this: “We have AI now. How much of our marketing team do we really need?”
It’s a fair question on the surface. AI tools are genuinely impressive. They produce content quickly, they don’t take vacations, and they don’t ask for raises. But the conversation almost always focuses on what AI produces, the outputs, and rarely on where great ideas come from.
Because output is visible, the origin is not.
And...
Blue Star •

The Hype Cycle and the Quiet Cost of Chasing Buzzwords - Blue Star

In enterprise technology, there’s a rhythm to how language evolves.
A new term surfaces at conferences. Analysts begin using it, earnings calls repeat it, and suddenly, every IT solution provider is “AI-native, composable, autonomous, and agentic.” The internal pressure mounts quickly as executive teams want to talk about innovation, boards demand alignment with the future, and sales need messaging that feels current and competitive.
This phenomenon is so common that Gartner built a practice aro...
Blue Star •

GEO vs SEO: How to Show Up in AI Searches - Blue Star

When Google rolled out AI Overview and, most recently, AI Mode, the familiar naysayers showed up. This time, SEO is really done for, they cried, and there was much wailing and gnashing of teeth (we’re a dramatic bunch, marketers). So, is it true? Is SEO kaput for real this time? Will content marketing be caught in the crossfire?


In a word, no.


But generative search overviews have dramatically shifted search behavior. Click-throughs and organic traffic are down across the board, with an ave...
Pomeroy •

Building a Better Workplace: The Significance of Human-Centered AI  - Pomeroy

According to a recent survey, 52% of employees feel “worried” about AI’s impact on the workplace. Though various estimates place enterprise adoption of generative AI tools at upwards of 90%, PWC found that only 11% of surveyed organizations had achieved complete and responsible AI implementation.  

These statistics demonstrate that employees are nervous about AI in the digital workplace. Nobody wants to get replaced. This worry can be addressed by correctly implementing AI. In fact, with the ri...
CBTS •

Understanding hybrid IT and hybrid cloud infrastructure | CBTS

Hybrid IT is an intricate mixture of public cloud services and on-premises data centers. Additionally, Hybrid IT includes edge computing and IoT devices. Building out hybrid infrastructure is crucial in many organizations’ digital transformation journeys and may consist of public, hybrid, private, and multi-clouds, as well as traditional premises-based IT. Hybrid IT is a good option for organizations that currently rely on legacy technology or that want to take advantage of the security, latency...
Pomeroy •

The Value of Using Customer Experience Metrics to Measure Client Satisfaction - Pomeroy

Determining the best measurement of company growth is an essential task. While indicators like revenue, gross profit, and EBITDA are reliable, they only provide a partial picture. Today, customer longevity is more critical than ever for long-term growth and success.  


Customer retention is a significant undertaking for businesses of all sizes. According to HubSpot research, acquiring new customers costs five times more than retaining them. Additionally, 74% of customers report customer loyalt...

Cybersecurity Tactics for Law Firms

For law firms, cybersecurity is just one item on a long to-do list, but it is not an issue that can be ignored.

According to a recent American Bar Association (ABA) report, 29% of law firms experienced a data breach in 2023. Because they handle sensitive client information, law firms are a ripe target for threat actors, and cyber threats are only growing. Hackers now utilize automation and AI to create more convincing phishing and deepfake attacks.

Sticking your head in the sand is not an opti...
McGowan Professional •

Planning for Zero Trust

Zero Trust is a term that gets a lot of buzz in the cybersecurity world. But what exactly is Zero Trust? To understand Zero Trust, first imagine airport security. To make it through the checkpoint, passengers must be scanned and present their identification and boarding pass. But once through, these passengers have free reign of the airport. This analogy represents the traditional model of cybersecurity, the so-called perimeter defense.
Pomeroy •

ITAD's Role in Sustainability, Profitability, and ESG Initiatives  - Pomeroy

A recent NielsenIQ study found that 78% of consumers value a sustainable lifestyle. Organizations have responded in turn, with Morningstar estimating that 90% are implementing some form of environmental, social, and governance (ESG) initiatives. More than ever, ESG ratings and reputation are solid evidence in a market flush with greenwashing and exaggeration. ESG stands out as a way to build loyalty among environmentally conscious consumers.  

But can solid ESG practices actually make an organi...
Blue Star •

Case study: Achieving top SEO and SERP rankings with a targeted keyword strategy - Blue Star

Our client [CBTS] is an enterprise technology solution provider that serves a diverse range of over 3,000 global clients. Over the past year, the company took on a significant challenge: it wanted to improve its organic keyword rankings (via SEO) and increase its visibility in search engine results pages (SERPs). To achieve this, they made a bold decision to overhaul the entire website.


With more than 130 pages planned for the updated website, this was no small feat. The project was complex,...
McGowan Professional •

Accounting Trends: How the CPA Profession Is Evolving, and What Firms Can Do to Stay Ahead - McGowan Professional

The CPA profession is undergoing its most significant transformation in decades. Demographic shifts, private equity investment, and emerging technologies are redefining what it means to run a successful accounting firm.


In a recent episode of Risky Records, host Stephen Vono sat down with Joe Tarasco, founder of Accountants Advisory Group, to discuss the trends, pressures, and possibilities facing accounting firms today. From talent shortages to mergers and acquisitions (M&A), Tarasco offered...
Pomeroy •

Innovation Is the Key to Success in the Retail Industry - Pomeroy

Do successful retailers that prioritize innovation in the industry have a different technology strategy than retailers with slow or negative growth? What are the technology pain points that retailers face in the modern market? These were just a few questions we set out to answer when we commissioned the Retail Reinvented study from our research partner, IHL, surveying 206 major retail brands on their managed technology services.

The study indicates that from the beginning of 2020 to 2023, the r...
Pomeroy •

Smart and Sustainable Buildings: IoT, AI, and 5G Networking - Pomeroy

Recent advances in the technologies behind smart buildings, such as IoT sensors, AI and ML, edge computing, and 5G networking, have made building intelligence a more affordable and practical investment. As such, the industry is starting to boom. Precedence Research reports that the global intelligent building market rose to $90 billion in 2023, and some estimates predict the market share could grow to upwards of $500 billion by 2032.


Enterprise leaders are just beginning to realize the many b...
CBTS •

Location-based marketing technology in retail: A primer | CBTS

As the retail industry continues recovering from the pandemic at a much more modest growth rate than in previous years, retail leaders are seeking new ways to prioritize customer experience. According to the National Retail Federation (NRF), 80% of shopping still happens in stores. But customers also demand omnichannel service and personalization to a degree not seen in previous generations. To meet these demands, retail leaders are turning to location-based marketing technology.


Location-bas...
CBTS •

Ten essential benefits of a managed SASE solution | CBTS

SASE (SD-WAN + SSE) is critical for the security of modern businesses. The CBTS best-of-breed approach produces the best results for the success of long-term managed services.


What exactly is SASE (pronounced “sassy”)? It’s a framework that unites security and networking in a cloud-based model, combining software-defined wide area networks (SD-WAN) with secure service edge (SSE) technologies. SASE benefits an organization by simplifying and strengthening its security fabric, boosting efficien...
Russell Hendrix Blog •

5 Reasons to Invest in the New Cambro Containers: CamSquare® FreshPro - Russell Hendrix Blog

In the early 1950s, Cambro got its start with a single product, the CamTray. Seventy years and 14,000 product lines later, Cambro containers have become the gold standard of storage for commercial kitchens.


Enduring among its product offerings are the classic CamSquares—square containers available in a variety of sizes. They remain popular because they are durable, lightweight, it’s easy to see what’s inside, and they fit into small kitchen spaces.


The recently redesigned CamSquare boasts...
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Testimonials

“It has been a pleasure working with you this past year. You’ve welcomed ideas (and the occasional curveball!) and turned them into work we can all be proud of. Your creativity and support have made a real impact on our brand and our business. I’m so very blessed and grateful to work with such a talented and awesome team!

- Gayle Pekkola,

CMO, Pomeroy Technologies






“Kent has helped me to increase the traffic to my website to 4 times what I was getting. He has helped me to clarify my brand and to figure out not only what types of clients that want to reach out to, but how to reach out to them. I would recommend him in a heartbeat.”

– Tiffany Brooks, CEO , Tiffany Brooks Interiors

“I've been bouncing around the new site today, and I'm SO impressed with the final product. The content is on point for the Canadian market, the format and flow of the pages is really well done, and visually it looks amazing. I know PK and the rest of the OnX team will be very proud of it. I appreciate all of the hard work, and as usual you have knocked it out of the park. A huge THANK YOU for a job well done."

(re: The OnX website Refresh)

- Eric Taylor, Senior Account Director

CBTS


“Since we launched the site that Kent wrote and mapped out for our troupe, I've heard nothing but positive comments about how easy and fun it is to use. Those were the first specs we asked for at our first meeting and exactly what he delivered.”

- Nathan Oelker, The Rust Belt

“Really really love this piece and the approach you took. Worked out perfectly and I think it will be a great conversation starter. Thank you so much!... Thank you all again - so pleased with this piece!"

- Laura Mandhardt, Product Manager, CBTS

“Kent’s strength was far and away his speed and responsiveness. He was able to quickly turn around emails on short notice to support the customer marketing side of the business, and he was quick to provide drafts or outlines of assigned deliverables on the brand marketing side of things. He was also pleasant to work with and respectful of others’ opinions and ideas. He didn’t complain or make excuses for anything either, making him a great team player.

He takes feedback well and he is always ready to brainstorm or delve deeper into research as needed. He would make a valuable addition to any creative team."

- Katie Byrd, Marketing Director, Leaf Trade

“I have found Kent to be highly organized, focused, and self-monitoring; an individual who pays attention to details, uncomplaining, and committed to getting things done. I find it a pleasure to work with Kent knowing that I can count on him completing and delivering a project using words that best expresses our mission. Kent makes an enormous contribution to our efforts in the delivery of our message to the world." 

- Zully JF Alvarado,  Founder & President 

Causes for Change International

“When you bring strong companies together, it takes time to find the voice that represents all of them. Blue Star was with us through every stage of that process: asking the right questions, helping us pressure-test ideas, and building something that truly reflects who we are. The clarity we have now didn’t come quickly, but it’s the right clarity."

- Bob Marquette, CEO

Adherex Group


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